Sony President Hiroki Totoki on PS5 Pro’s $700 Price “Has Not Had a Negative Impact”

The PlayStation 5 Pro’s launch introduced a $700 price tag that has left some fans skeptical, especially since the console lacks the vertical stand and removable disc drive many expected to be included. In response to the critiques, Sony’s President and CFO, Hiroki Totoki, addressed the pricing directly. “In terms of the pricing, many people made different comments on that,” he acknowledged, “but pricing on PS5 Pro has not had a negative impact, I don’t think.” Totoki highlighted that the Pro model is specifically “targeted at hardcore users,” positioning it as an option for dedicated gamers seeking high-end performance rather than a necessity for the entire PS5 player base.

Sony President, COO and CFO Hiroki Totoki says the PS5 Pro pricing has not had a negative impact and that it is aimed at hardcore users #PS5Pro

“Hardcore users are the target of this hardware”

“In terms of the pricing many people made different comments on that, but pricing on… pic.twitter.com/jTs2UYtVez
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This approach aligns with Sony’s broader strategy: the Pro is an enhanced version for those who want a mid-generation upgrade, not an essential for everyone. Although the Pro delivers improved graphics and performance in existing games through patches, Totoki’s comments make it clear there is no exclusive game locked to this model. Given that the PS5 continues to sell robustly, Sony seems confident that the Pro’s niche appeal to performance-focused players will be enough to meet its goals, without relying on widespread adoption.

For those eagerly awaiting a next-generation experience before the PS6, the PS5 Pro remains an appealing, if niche, choice, particularly for gamers who prioritize cutting-edge hardware advancements.

Still on the fence about upgrading your PS5 hardware? Check out our review of the PS5 Pro here to see if the hefty price tag makes it worth the upgrade.