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Shu Uemura has teamed up with Final Fantasy XIV for a limited-edition holiday collection that blends fantasy with dazzling beauty. Launching on October 23, 2025, the “Shu Uemura x Final Fantasy XIV” lineup will appear first online and at Shu Tokyo Makeup Box. Then, beginning October 24, the collection expands to select department stores. Finally, it will roll out nationwide across Japan on October 31.
モーグリのエンボス加工がかわいいリップ『エーテルヌード』🔔
ファイナルファンタジーはXが好きです💎14もやってみたい https://t.co/d6QNGYYgTU pic.twitter.com/WeTWF9GUM9— 佐々木 一憲｜SASAMAKE (@kaz_hm) September 19, 2025
Crystal-Inspired Eye Palettes
The centerpiece of the collaboration is the Kupo! Crystal Palette (¥11,000 / RM341), which draws inspiration from the game’s legendary Mother Crystal. Not only does the packaging sparkle with blue 3D crystal accents, but it also features embossed designs of Moogle. Inside, nine versatile shades reflect holographic brilliance, from shimmering blues to metallic silvers. Consequently, fans can blend and layer them to create multidimensional looks full of light and shadow.
In addition, the Eye Sculpt Kupo! Palette (¥7,700 / RM239) introduces warm tones inspired by Moogle’s signature apricot and pink hues. Moreover, two jewel pearl singles in purple and pink, each priced at ¥5,720 / RM178, complete the lineup. Together, these shades provide luminous finishes that sparkle luxuriously under different lighting.
Lipsticks and Sparkling Details
The lip collection also ensures a fantasy-inspired look. The Special Lip Étaire Nude (¥5,390 / RM168) delivers a sheer matte finish, embossed with Moogle imagery and infused with sky-blue glitter.
Furthermore, two more shades—Kinukea Nude Gleam Dawn Beige (¥5,280 / RM165) and Limited Break Coral (¥5,280 / RM165)—combine delicate pearls to produce a glossy yet sheer finish. Because of their limited-edition packaging, each lipstick feels both collectible and essential for the holiday season.
Beauty Gear with a Fantasy Twist
Beyond color cosmetics, Shu Uemura also adds tools and skincare to the mix. The Eyelash Curler W Collection (¥3,300 / RM102) features a silver Moogle charm, turning a beloved tool into something even more enchanting.
Meanwhile, the iconic Ultime8∞ Sublime Beauty Cleansing Oil n appears in a limited-edition design. It comes in two sizes: 150ml (¥6,270 / RM194) and 450ml (¥15,400 / RM478). Therefore, even daily skincare steps transform into part of this magical adventure.
Availability and How to Buy
The collection officially debuts on October 23, 2025, at the Shu Uemura official online shop and Shu Tokyo Makeup Box in Omotesando. Subsequently, on October 24, it will reach Isetan Shinjuku, Hankyu Umeda, Nagoya Takashimaya, Isetan Beauty Online, and Hankyu Beauty Online. Finally, nationwide availability begins on October 31.
With shimmering palettes, jewel-toned lipsticks, and even a fantasy-themed eyelash curler, the Shu Uemura x Final Fantasy XIV holiday collection offers more than just makeup. Instead, it delivers a glittering journey that unites RPG-inspired storytelling with holiday beauty. For more details on Shu Uemura and this Final Fantasy 14 Collaboration, you can visit their official website.
