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The Pokémon Trading Card Game Pocket (Pokémon TCG Pocket) has achieved an extraordinary milestone, generating an estimated $1.3 billion in revenue during its first year. According to new data from AppMagic, the mobile title has officially dethroned Pokémon GO as the most successful Pokémon mobile launch to date.
A Record-Breaking First Year
Developed by DeNA in collaboration with Creatures Inc., Pokémon TCG Pocket debuted on October 30, 2024, to enormous success. Reports show that the game earned $1.9 million within its first 24 hours, marking it as the third-largest mobile game launch in history.
Over the following months, the app continued to gain momentum. By late May 2025, it had already surpassed $1 billion in total revenue, and just ahead of its first anniversary, The Pokémon Company confirmed that the game had exceeded 150 million downloads worldwide.
When combined with AppMagic’s revenue estimates, this figure translates to roughly $8.66 in spending per download—a remarkable average for a free-to-play title. However, the true per-player revenue is likely higher, as the total includes repeat downloads across multiple devices.
Outpacing Pokémon GO’s Historic Debut
The success of Pokémon TCG Pocket means it has officially outperformed Pokémon GO’s first-year earnings of $1.05 billion back in 2016. That said, surpassing Niantic’s long-term success may be a much steeper challenge.
As of today, Pokémon GO has accumulated over $8.8 billion in lifetime revenue, a feat fueled in part by the global surge in mobile gaming during the 2020 pandemic. Replicating that once-in-a-generation phenomenon may prove difficult for Pokémon TCG Pocket, even with its impressive early trajectory.
| Year | Pokémon GO (2016–2024) | Pokémon TCG Pocket (2024–2025) |
| 1 | $1.05B | $1.3B |
| 2 | $1.79B | N/A |
| 3 | $2.63B | N/A |
| 4 | $3.68B | N/A |
| 5 | $5.13B | N/A |
| 6 | $6.28B | N/A |
| 7 | $7.18B | N/A |
| 8 | $8.02B | N/A |
| 9 | $8.85B | N/A |
A Healthy Start to Year Two
Although monthly spending on Pokémon TCG Pocket has begun to trend downward—a typical pattern for live-service games entering their second year—DeNA appears ready to keep the game’s momentum going.
The studio has already launched a special first-anniversary event on October 30, aimed at re-engaging players through limited-time content, new card releases, and celebratory rewards. Given the cyclical nature of live-service titles, which often see spending spikes tied to major updates or seasonal events, this could help Pokémon TCG Pocket sustain its strong revenue flow into 2026.
A New Era for Pokémon Mobile Games
With over $1.3 billion earned in just twelve months, Pokémon TCG Pocket has cemented itself as one of the biggest mobile hits in recent memory. Its blend of accessible gameplay, social trading, and nostalgia-driven design has resonated strongly with both long-time fans and newcomers.
Whether it can maintain that momentum remains to be seen—but for now, Pokémon TCG Pocket stands as the new gold standard for Pokémon’s mobile ventures, proving that even after nearly three decades, the franchise continues to find new ways to evolve.
