Brazil politician Kim Kataguiri has launched a new campaign video, featuring the iconic Chika Dance from Kaguya Sama.
The video, titled Jingle Vote No Kim-Chan, features Kataguiri and a member of his team green screened into the Student Council room from the anime, as a woman reenacts the Chika dance while he dances along behind a desk.
It also sports its own unique lyrics- this Brazil-made production of the Chika dance naturally has to sport bespoke lyrics about Kataguiri’s campaign, because if there’s anything the youth want, it’s their political views informed by cosplay dance videos.
Funnily enough this is actually par for the course for Kataguiri’s campaign- his Instagram is a treasure trove of similar such edits, putting his party into anime openings like My Hero Academia.
The video itself seems to be well-received in his circle, with the Chika Dance sitting at over 23,000 views and 3.8k likes.
Kataguiri is a fairly young politician, banking hard on the Otaku and gamer identity to win over younger voters, with even his Twitter bio being more focusd on letting people know that he’s an Otaku and Gamer first before anything else.
It’s not a terrible idea- Brazil has one of the largest anime communities in the world outside of Japan, alongside other countries like France, and it’s not like other countries haven’t tried similar strategies.
The “Chika Dance” is the term used to refer to the special end credits sequence from season 1 of Kaguya Sama: Love Is War, set to the song Chikatto Chika Chika.
It spawned a lot of cosplay tributes back in its day thanks to the creative and cute dance- though admittedly, no one had thought to use it politically until now.