Drones filled the sky as Bilibili programmed them to form a massive QR code, letting players download Princess Connect! Re: Dive. The drones numbered 1,500 in total as they lit up the night sky over The Bund, Shanghai.
Besides the QR code, the drones also performed a show of sorts. Bilibili organised this drone show to celebrate the 1st year anniversary of Princess Connect! Re: Dive. YouTuber Kuroyukihime uploaded a video of the drone show which you can watch here:
The drones depicted a Princess Connect! in-game RPG battle and also displayed elaborate images of Pecorine, Kyaru and Kokkoro.
According to video games industry analyst Daniel Ahmad, this is not the first time that Bilibili used a huge QR code to promote the game. In fact, the company placed a gigantic QR code on the side of its building to commemorate the game’s launch.
Next level advertising in China.
Bilibili, the publisher of Princess Connect! Re:Dive in China, put a massive QR code on the side of their building. No other information.
People who scan the code get taken to the game download page instantly. pic.twitter.com/76Ep7MuqiY
— Daniel Ahmad (@ZhugeEX) April 26, 2020
For those who are unaware, Bilibili is the publisher of Princess Connect! Re: Dive in China. The game is an RPG gacha game for iOS and Android. Princess Connect first released in Japan three years ago. It came out in China in April of last year and globally in January 2021.
We have several guides for the game, which you can check out:
A tale that resonates: the tremendously popular RPG, Princess Connect, is here for a global audience.
Princess Connect! Re: Dive is finally available worldwide! A blockbuster title that enveloped Japan and China with its success, the game arrives upon new shores thanks to an exciting collaboration between Crunchyroll Games, Cygames, and Funplex.