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      Interview: Katsuhiro Harada Talks About Bringing The Heat System In Tekken 8

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      Prune Juice and Capsaicin Cookie Will Be Added To Cookie Run Kingdom

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      Genshin Impact World Quest : Sea Odyssey to Set Sail in Malaysia

      Crime Boss : Rockay City Now Available on Epic

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      vtubers

      GamerBraves Newsletter Vol. 87 – The Different Generations of Vtubers

      Diablo Immortal Announces Third Major Update

      Diablo Immortal Announces Third Major Update

      One Piece Exhibition

      The One Piece is Real at the Exhibition in Genting Malaysia

      YuGiOh Cross Duel To Shut Down Service This September

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      Interview: Katsuhiro Harada Talks About Bringing The Heat System In Tekken 8

      cookie run capsaicin

      Prune Juice and Capsaicin Cookie Will Be Added To Cookie Run Kingdom

      Genshin Sea Odyssey Malaysia

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      Crime Boss : Rockay City Now Available on Epic

      Crime Boss : Rockay City Now Available on Epic

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      GamerBraves Newsletter Vol. 87 – The Different Generations of Vtubers

      Diablo Immortal Announces Third Major Update

      Diablo Immortal Announces Third Major Update

      One Piece Exhibition

      The One Piece is Real at the Exhibition in Genting Malaysia

      YuGiOh Cross Duel To Shut Down Service This September

      YuGiOh Cross Duel To Shut Down Service This September

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      Interview: Katsuhiro Harada Talks About Bringing The Heat System In Tekken 8

      Interview: Katsuhiro Harada Talks About Bringing The Heat System In Tekken 8

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      [GDC 2023] Kabam Leads Tyler Black and Nick Anderson Give Us a Sneak Peek of King Arthur Legends Rise

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      [GDC 2023] Jane Hsu On How SpatialLabs Overcome its Hurdles

      Vertigo games

      [GDC 2023] Vertigo Games CFO John Coleman Speaks About Bringing Different Genres To VR

      PICO Peter Li

      [GDC 2023] PICO Head Peter Li Talks Third Party Partnerships and The Future of The VR Industry

      Paul Brady Interview

      [GDC 2023] Paul Brady Talks About Resolution Game’s Upcoming Mixed Reality First Person Shooter Game In Interview

      Zhang Jian Interview

      [GDC 2023] Zhang Jian Talks About PICO’s Role in Moving The VR Industry Forward in Interview

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      Resident Evil 4 (2023) Interview: The New Knife Parry Was Made Specifically For The Krauser Fight

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      [Gamescom Asia 2022] Xbox Manager Jun Shen Chia Talks About supporting the Indie Games in SEA

      The Global Expansion Manager believes that SEA indie games truly have what it takes to be successful

      Alex Daud Briggs by Alex Daud Briggs
      5 months ago
      in All, Industry, News
      Reading Time: 3 mins read
      xbox indie SEA
      Share on FacebookShare on TwitterShare on TelegramShare on Whatsapp

      At Gamescom Asia 2022, Jun Shen Chia, the Global Expansion Incubator Manager of Xbox who has helped bring the brand to Hong Kong, Taiwan, and South East Asia (SEA) held a talk called ‘Global Appeal of Asia-Made Indie Games’.

      Here, he shared more on the various ways that Xbox helps smaller indie titles in the SEA region so they can be seen and played by more people. 

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      Making Indie Games

      In the modern day of age, the internet, social media, and video games are the primary ways for people to stay connected with one another. While there are a lot of bad things that happen on the internet, there is also a lot of good stuff happening as well, and gaming is one of them.


      Follow @GamerBraves

      According to Chia, Video games can help educate and cultivate people’s empathy, naming titles like Never Alone and Brothers: A Tale of Two Sons, as examples of this. These games have truly showcased the power of video games as an “empathy machine” that can connect people together.

      We’re likely to get even more of these empathy machines as, with the popularisation of self-publishing, the increase in console support, and an online community, anybody that wants to develop games can build the game of their dream and Xbox is there to support them

      [email protected]

      xbox indie SEA

      Xbox has a program that is specifically created to showcase the indie games of the world named the ‘[email protected]‘. Through [email protected], the company has paid 2 billion USD to indie game developers as a sign of their support. Examples of games that have been part of the [email protected] program include popular hits like Outlast and Inside.

      Other than the [email protected], Jun Shen Chia also mentioned that they are constantly helping the developers by providing direct support, developer kits, certificates, and such. For SEA, in particular, they have planned to help the developers in the region in three different ways: Education, Ecosystem, and Marketing.

      Of course, when we talked about Xbox, one does not leave Game Pass out of the conversation. Chia says that nine out of ten players who joined Game Pass have tried some new games after they joined. Furthermore, the games that are on Game Pass have three times more social engagement when they are announced, compared to those games that are not on Game Pass.

      The Domestic Market

      Jun Shen Chia ended his talk by speaking about the domestic SEA games market. He says that players in the Asia-Pacific market have a high affinity for domestic games and that it is likely the same for the SEA region. From this, he says that increasing their investment in domestic games, will in turn increase their usage as well.

      He says that the culture and history of the SEA region are powerful tools for the game developers here, and one of the most amazing things that he saw at Gamescom Asia itself was that all the game developers came together to support each other. This mixture of community and culture will be one of the reasons why indie games from SEA have such great potential to be successful.


      Check This Out Next


      Tags: Gamescom 2022MicrosoftXbox
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      Alex Daud Briggs

      Alex Daud Briggs

      A gamer, movie buff and anime fan who enjoys seeking out obscure cult classics, and proceeding to find no one to to talk to about them. A big fan of JRPGs, Visuals Novels, and Nintendo games even if he has trouble affording them half of the time. Twitter: @Aleph_Daud.

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