ASUS Republic of Gamer (ROG) has announced a new film featuring ROG ambassadors, For Those Who Dare. You can check out the campaign video down below.
The five ambassadors of ROG featured in the videos and the machines they bring along for the videos are
- Actor Asa Butterfield with Flow Z13
- Skateboarder Nyjah Huston with Strix G
- Basketball player Karl-Anthony Towns with Strix SCAR
- DJ Alan Walker with Zephyrus G14
- Footballer Son Heung-Min with Flow X16
The film was taken with the assistance of the production company The Mill and utilised unique imagery and stunts to examine how these all-stars overcome their anxieties. The Mill is a global creative partner for agencies and has won an Academy Award from their work on feature film “Gladiator”.
“We are incredibly proud to unveil a project that has been in the works for the past few months. ROG has always been committed to embodying our tagline of ‘For Those Who Dare,’ be it through our products or through the ambassadors that represent us,”
“With the release of this film, we hope to invite our viewers into the world of ROG, demonstrating what it means to dare to overcome.”
– Galip Fu, the Global Consumer Marketing Director for ROG.
ROG has also planned to release behind the scene footage during the shoots to give the community a look at the ambassadors’ lighter side of them in contrast from what they see on the film. Check out the campaign page for more information about For Those Who Dare here.