SEGA is marking its 65th anniversary with a limited-time pop-up shop opening today, May 21, 2026, in Shibuya, Tokyo. Called “SEGA 65th THE LIMITED SHOP,” the event runs until May 28 at “Park in Park” on the first floor of MIYASHITA PARK.

【SEGA 65th THE LIMITED SHOP】

一足先に。
会場の空気を、少しだけ。

いよいよ明日オープンです！

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詳細はこちら👇
※入場に関するご案内もございますhttps://t.co/025TEhEELa#SEGA65th pic.twitter.com/gmIxt7Bfsm

— セガ公式アカウント🦔 (@SEGA_OFFICIAL) May 20, 2026

The shop will carry exclusive merchandise tied to SEGA’s long history of iconic games and IPs. Shoppers can expect 40 types of limited edition items, ranging from clothing and apparel to smaller collectibles. All items were designed specifically for this event and will not be available anywhere else before the shop opens.

Beyond the merch, the event also features collaborations with 11 artists who each bring their own take on SEGA’s classic properties.

Artists include Ochiai Shohei, a product designer and visual artist known for his distinct line work and font design; SHINKNOWNSUKE, a Tokyo-based graphic designer with experience in both domestic and international brand collaborations; Nukeme, who creates textile works using a “glitch” technique by deliberately rewriting a computerized sewing machine’s binary code; BOKUNOU, a multidisciplinary artist working across music, contemporary art, and fashion; and LUGOSIS & STRATO, twin artists originally from Italy who began their careers in graffiti and later expanded into tattoo and other visual art forms. The collaborative product lineup spans apparel and various goods across all 11 artists.

Artwork created specifically for the event will also be on display inside the shop, giving visitors something to take in beyond the items for sale. The event was planned and produced in partnership with Anique Inc., a company established in 2019 that focuses on projects involving anime and game IP.