Gaming retailer Impulse Gaming is marking a major milestone twith the expansion of their flagship store at The Mall, Mid Valley Southkey in Johor Bahru. Impulse Gaming is also celebrating 20 years in business with a special weekend promo running from August 2 to 3, 2025.

The expanded store features what the company calls a “new secret dungeon” area for customers to explore during the weekend event. Along with the physical expansion, Impulse Gaming has introduced a new mascot named Pulse to commemorate their two decades in the gaming industry.

According to the company’s announcement, Pulse represents the energy and evolution of gaming culture, bridging the gap between retro classics and modern next-generation games that Impulse Gaming has supported throughout its 20-year journey.

The weekend promotion covers multiple gaming categories including blind box collectibles, games and consoles, gaming peripherals and accessories, trading card games and merchandise, plus toys, building blocks, and DIY kits.

Blind Box and Collectibles

 

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Games and Consoles

 

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Peripherals & Accesories

 

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TCG & Merch

 

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Toys, Blocks & DIY Kits

Impulse Gaming’s Mid Valley Southkey location serves as their flagship store, and this expansion represents a significant investment in their physical retail presence. The weekend promo event from Impulse Gaming is designed to showcase both the new store layout and celebrate the company’s milestone anniversary with special offers across their product range.

The timing of the expansion and celebration show Impulse Gaming’s commitment to physical retail in an increasingly digital gaming landscape, offering customers a hands-on experience with the latest gaming products and collectibles.