Cherry Magic BL mangaka to donate film proceeds to Marriage for All Japan

Yuu Toyota, mangaka of the Boys Love (BL) comic series, Cherry Magic, publicly announced that she will be donating a portion of proceeds from the series’ movie adaptation to Marriage for All Japan, translation by user MishimaKitan here.

As mentioned, Cherry Magic is a BL series, a genre that in essence is about a romance between two men, so the donation to Marriage for All Japan is an apt one. Marriage for All Japan is a non-profit within the country that is fighting for marriage equality in Japan. As one can surmise from MishimaKitan’s Twitter thread, LGBT+ themes being utilized in Japanese media is common, but actual support is rarely seen.

Cherry Magic‘s full title is Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?!, and is available in English as licensed by Square Enix Manga & Books. The description of the story is given as follows:

Adachi, a thirty-year-old virgin, has developed the power to read people’s minds by touching them. After a brush with his very handsome colleague, Adachi realizes he has a raging crush on none other than Adachi himself!

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The film adaptation began screening in Japan last Friday, itself a sequel to an earlier live-action adaptation based on the titular manga.