[TGS2025] SEGA Booth at Tokyo Game Show 2025: A Festival of Games and Energy

SEGA brought a packed lineup to Tokyo Game Show 2025, featuring stage events, playable demos, and interactive experiences that kept attendees engaged throughout the show. The SEGA booth hosted several live events that drew crowds. A Persona stage event took place alongside a Sonic Racing tournament. One of the highlights was the Sonic Racing: CrossWorlds stage, which featured Southeast Asian influencers who brought considerable energy and excitement to the show floor.

Inside the booth, visitors could try out demos of multiple SEGA titles. The lineup included:

• Sonic Racing: CrossWorlds
• Like a Dragon
• Persona 5: The Phantom X
• Persona 3 Reload

For sports and fighting game fans, the booth also offered hands-on time with Virtua Fighter 5 R.E.V.O. World Stage and Football Manager.

Beyond digital games, the booth featured physical mini-games where attendees could win prizes. At the Persona 5: The Phantom X corner, visitors could play a Japan Matsuri-style shooting game. While waiting in line, attendees had opportunities to take photos with cosplayers representing various SEGA properties. These included swimsuit versions of Persona 5: The Phantom X characters, Pirate Majima, and the Sonic mascot.

SEGA also highlighted titles from its publishing partners. The booth featured appearances from Borderlands characters Psycho and Claptrap, as well as STALKER 2. A notable display at the booth was the Grand Prize trophy from the Japan Game Awards 2025, won by Metaphor: ReFantazio.

The SEGA booth at Tokyo Game Show 2025 combined stage performances, playable demos, mini-games, and cosplay photo opportunities into one space. and offered attendees multiple ways to engage with both new releases and established franchises, creating an active atmosphere throughout the show.

Available Now

On Nintendo Switch 2, PS5, PS4 & Steam

Buy Now

Beatrix

Undying Blue

An elite Society agent and contractor of the seal weapon Embrasque, Beatrix's ferocity when facing primal beasts is rivaled only by her insatiable hunger for glory.

Eustace

Earthrending Thunder

An elite Society marksman and contractor of the seal weapon Flamek Thunder, Eustace is efficient, laconic, and longs to live in a world of peace and quiet.

Fraux

Striking Strength

Pactbearer to The Devil, a primal seeking to create a new world order, Fraux is otherwise an ordinary skydweller whose heart, character, and temperament are filled with love and compassion.

Fediel

Darkness Personified

One of the Six Dragons, entities who exist beyond the confines of the natural world. Having dominion over darkness, she influences the very laws of nature.