The year of 2024 has seen the leverage of Artificial Intelligence (AI) be the focus in boosting productivity and it continues to gain significant attention. We are seeing a major shift in the landscape of personal computing, a birth of a new era in technology and its evolution will increasingly blend in our daily lives, impacting from typical search queries and digital creation to gaming itself. AI laptops are becoming more and more accessible for consumers all over the globe, and 2024 is shaping up to be their breakout year. In this article, MSI has prepared a summary regarding AI and what is the best AI laptop that you can get from them.

The Power Shift: AI Processing on the Edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” smiled Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network–your laptop, in this case.

• Reduced latency: By processing data locally, AI applications on your laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.
• Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s “MSI AI Artist,” designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing.
• Enhanced security: Sensitive data stays on your device, minimizing the risk of security breaches that can occur during cloud transmission.

AI laptops are predicted to take over 30% of the market share in 2025

A Visionary Approach to AI by MSI

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the “Technological Singularity,” foreshadowing amajor technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

He added “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals.

Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users tofeel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of “MSI AI Engine”.

This intelligent system works seamlessly in thebackground and learns your usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when you start a video conference, MSI AI Engine turns on “MSI AI Noise Cancellation Pro,” automatically improving your video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear.

With “MSI AI Engine,” everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep your laptop performing at its best. You don’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for you.

Unlocking the Creative Spark with Built-in AI

Along with the “MSI AI Engine” and “MSI AI Noise Cancellation Pro,” MSI has created severalAI tools designed to help you be more creative.

If you’re feeling stuck on a project or can’t find the right image for a report, “MSI AI Artist” is here to help. This offline AI tool lets you quickly generate images with ease.

“MSI AI Artist” is built specifically for the creative minds. You can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing you to tweak and adjust your work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that “MSI AI Artist” will soon let you control the system using natural language. Instead of searching through different programs and settings, you’ll be able to use simple, conversational commands. For instance, if you say, “Extend battery life,” the AI will automatically adjust settings to maximize battery performance.

Choosing your Ideal AI Partner: MSI laptops offer a wide range of options

At this year’s IFA, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day.

With MSI laptops, you will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring you get the most out of your system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators.

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants.

For creators, AI brings a host of previously unimaginable conveniences to their favorite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time.

Handling AI tasks directly on the laptop ensures faster performance and keeps your data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance.

To find MSI’s AI-powered laptops, look for models with “AI” in their names. MSI’s AI laptop lineup covers a range of uses, so you can find the perfect one for your needs.