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    eFootball 30th Anniversary

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    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Genshin Impact Reveals New Characters in Teaser

    Genshin Impact Reveals New Characters in Teaser

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Saint Seiya EX Redeem Codes

    [GUIDE] Saint Seiya EX Codes and How to Redeem Them

    Atelier Yumia

    New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

    Infinity Castle Poster

    Demon Slayer: Infinity Castle Premieres in Malaysia This August

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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    eFootball 30th Anniversary

    Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Genshin Impact Reveals New Characters in Teaser

    Genshin Impact Reveals New Characters in Teaser

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Saint Seiya EX Redeem Codes

    [GUIDE] Saint Seiya EX Codes and How to Redeem Them

    Atelier Yumia

    New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

    Infinity Castle Poster

    Demon Slayer: Infinity Castle Premieres in Malaysia This August

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

  • Interviews
    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      eFootball 30th Anniversary

      Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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      eFootball 30th Anniversary

      Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    • Interviews
      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Erik Peterson Says Showing Your Game On Steam Shouldn’t Be Pay To Win

      W by W
      2 years ago
      in All, Feature, Industry
      Reading Time: 2 mins read
      0 0
      Erik Peterson Steam

      Erik Peterson, head of Business Development at Valve

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      Erik Peterson, head of Business Development at Valve said that developers aren’t allowed to buy the spotlight on Steam.

      In a talk today, he explained that Steam’s featured page was instead about making sure good games made their way to the top of the Featured list on Steam.

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      Instead, games would find their audiences through other features, like Steam Next Fest or the various themed events like Genre events and publisher weekends.

      To ensure Steam’s commitment to organic discovery, he said the platform doesn’t take any kind of money to boost games to the top of the feature list.


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      “It’s not Pay-to-Win”, he explains.

      Instead, Erik talked about how not offering boosted visibility was a way to level the playing field and not rely on money or “secret handshakes” to find success.

      “We react to player interest”, he says.

      Steam Language
      Image Credit: Valve

      Erik also highlighted several other points about Steam, such as the language breakdown  for users.

      According to him, Simplified Chinese is the second-most used language on Steam, with 26% of the userbase preferring the option- nearly three times that of the third-most popular Russian option.

      Similarly, he also brought up Steam’s recent decision to support Bahasa Indonesia as well.

      “There are over one thousand games with Indonesian language support, we think that’s cool”, he says.

      Additionally, Erik Peterson highlighted the importance of Early Access on Steam, saying that 30% of featured games on Steam would be titles either entering or leaving Early Access.

      “It’s a testament to the concept of a game that’s in development that 30% of the top releases are entering or leaving Early Access”, he says.

      Finally, he also gave the audience a peek at an upcoming feature for Steam- letting developers show if the game has support for the Dualshock or Dualsense controllers specifically, with a little visual icon representing either controller.


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