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    Delicious

    Delicious in Dungeon Exhibition Comes to Malaysia This August

    Troublemaker

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    Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

    Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

    Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

    Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

    Blue Protocol Star Resonance China

    Blue Protocol: Star Resonance Officially Launches in China

    Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

    Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

    Steam content guideline update

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    Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

    Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

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    Delicious

    Delicious in Dungeon Exhibition Comes to Malaysia This August

    Troublemaker

    Indonesian-Developed Troublemaker: Raise Your Gang Launches on Switch This July

    Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

    Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

    Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

    Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

    Blue Protocol Star Resonance China

    Blue Protocol: Star Resonance Officially Launches in China

    Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

    Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

    Steam content guideline update

    Steam Updates Rules to Ban Content That Violates Payment Processor Standards

    Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

    Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

    Wuchang Release

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  • Interviews
    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

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    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

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    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

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    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Delicious

      Delicious in Dungeon Exhibition Comes to Malaysia This August

      Troublemaker

      Indonesian-Developed Troublemaker: Raise Your Gang Launches on Switch This July

      Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

      Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

      Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

      Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

      Blue Protocol Star Resonance China

      Blue Protocol: Star Resonance Officially Launches in China

      Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

      Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

      Steam content guideline update

      Steam Updates Rules to Ban Content That Violates Payment Processor Standards

      Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

      Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

      Wuchang Release

      Wuchang: Fallen Feathers PC System Requirements and Global Launch Times

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      Delicious

      Delicious in Dungeon Exhibition Comes to Malaysia This August

      Troublemaker

      Indonesian-Developed Troublemaker: Raise Your Gang Launches on Switch This July

      Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

      Hunter x Hunter Nen x Impact Developers Address Online Play Issues, Promise Quick Fixes

      Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

      Ubisoft Names New Co-CEOs for Tencent-Backed Spinoff Company

      Blue Protocol Star Resonance China

      Blue Protocol: Star Resonance Officially Launches in China

      Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

      Cyberpunk 2077’s Big 2.3 Update Rolls Out Today: Auto-Drive, New Quests & Vehicles

      Steam content guideline update

      Steam Updates Rules to Ban Content That Violates Payment Processor Standards

      Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

      Nintendo Switch 2 Review – A Familiar Console That Does Everything Better

      Wuchang Release

      Wuchang: Fallen Feathers PC System Requirements and Global Launch Times

    • Interviews
      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Blizzard games to suspend service in China as NetEase licensing agreement expires

      Kit by Kit
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
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      blizzard netease china
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      Via BusinessWire, most Blizzard Entertainment games will suspend their services in China, which were published through NetEase. The games affected include World of Warcraft, Hearthstone, Warcraft III: Reforged, Overwatch, the Starcraft games, Diablo III and Heroes of the Storm.

      The licensing agreement between Blizzard and NetEase for game publishing in China began in 2008, but the parties have since not come to a deal to renew the partnership, set to expire 23 January 2023. As such, new sales will be suspended in the coming days, with more details for Chinese players to follow. That said, the release of expansions and updates – namely, World of Warcraft: Dragonflight, Hearthstone: March of the Lich King, season 2 of Overwatch 2 – will still proceed.

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      It’s worth mentioning that the service for Diablo: Immortal in China has not been affected due to a separate co-development and publishing deal between Blizzard and NetEase.

      “We’re immensely grateful for the passion our Chinese community has shown throughout the nearly 20 years we’ve been bringing our games to China through NetEase and other partners. Their enthusiasm and creativity inspire us, and we are looking for alternatives to bring our games back to players in the future.”


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      Mike Ybarra, President, Blizzard Entertainment

      When it comes to developing / publishing games in China, there is strict due process in order for games to make it into the country. This can run the whole lengthy gamut of getting the game approved by the government, having a partner within China who can publish it for you, if the government hasn’t frozen approvals to enable the start of the vetting process to even begin with. You can read about Neon Doctrine’s CCO, Co-Founder Vladyslav Tsypljak’s personal experience about that here.

      With the news, it would seem that NetEase’s stock is dropping – as much as 10% – and potentially even more as the day continues. Whether or not the companies will manage to strike another agreement before the expiration is one thing; gamers and investors would surely be wondering if someone else will be up to the task, and how potentially disruptive any transition period could be.


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