Glohow has signed a strategic Memorandum of Understanding (MOU) with SOOP, a global livestreaming platform, in order to enhance their public presence and cooperation in Southeast Asia’s dynamic digital content market.

With branching offices in Thailand, Vietnam, and Taiwan, Glohow brings a strong regional marketing infrastructure and a network of over 1,000 influencers. This partnership also builds on SOOP’s recent alliance with Thai MCN ALTF4 and will highlight both companies’ focus on creator-driven growth.

The collaboration will focus on key initiatives such as:

• Utilizing Glohow’s influencer network to expand SOOP’s creator ecosystem.
• Launching data-driven, real-time advertising campaigns.
• Promoting regional development through local community engagement and brand partnerships.

Together, the companies aim to empower a broader range of content creators, with a particular focus on short-form videos and video-on-demand (VOD) formats. These formats are becoming increasingly viable thanks to new monetization opportunities driven by interactive livestreaming and deeper community engagement. By combining SOOP’s dynamic livestreaming capabilities with Glohow’s proven expertise in influencer marketing, the partnership sets the stage for a powerful, performance-driven digital marketing solution tailored specifically to the rapidly growing Southeast Asian market.

Glohow CEO Hyunjin Kim expressed enthusiasm about creating content-led marketing opportunities, while SOOP COO Minwon Lee emphasized building a creator-first livestreaming ecosystem that connects brands and supports mutual growth.