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    eFootball 30th Anniversary

    Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Genshin Impact Reveals New Characters in Teaser

    Genshin Impact Reveals New Characters in Teaser

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Saint Seiya EX Redeem Codes

    [GUIDE] Saint Seiya EX Codes and How to Redeem Them

    Atelier Yumia

    New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

    Infinity Castle Poster

    Demon Slayer: Infinity Castle Premieres in Malaysia This August

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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    eFootball 30th Anniversary

    Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Genshin Impact Reveals New Characters in Teaser

    Genshin Impact Reveals New Characters in Teaser

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

    Saint Seiya EX Redeem Codes

    [GUIDE] Saint Seiya EX Codes and How to Redeem Them

    Atelier Yumia

    New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

    Infinity Castle Poster

    Demon Slayer: Infinity Castle Premieres in Malaysia This August

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

  • Interviews
    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      eFootball 30th Anniversary

      Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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      eFootball 30th Anniversary

      Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

    • Interviews
      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Experts Explain What Ugly Beauty Is In Casual Gaming

      Jonas by Jonas
      2 years ago
      in All, Industry, Mobile Games
      Reading Time: 2 mins read
      0 0
      Experts Explain What Ugly Beauty Is In Casual Gaming

      Unedited Image Credit: DragonPlus Game Limited

      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      AppMagic has made a blog post which analyses the trend of “Ugly Beauty” games being potentially misleading.

      Unedited Image Credit: AppMagic

      There seems to be a growing number of mobile games in the Tycoon, Match-3, and Merge genres, as well as in the Games for Kids category with a distinct so-called ‘Ugly Beauty’ trend.

      “Ugly beauty” literally stands for things like manky ears stuffed with wax, oozing skin wounds or lesions, all sorts of parasites in all sorts of places, decaying skin and nails.

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      In these games, the player is usually tasked with giving the poor character a makeover, removing the unhealthy manifestations, or treating the aftermath.


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      These games are often accused of employing some sort of misleading advertising in an effort to gain the attention of viewers.

      This trend has been extensively discussed across various media platforms as the ads can often be predatory, capturing user attention with provocative content and drawing them into the game by any means, which has proven to be a more effective strategy than just showcasing actual gameplay.

      “Misleading advertising approaches are hardly a new say in the mobile gaming industry. They first gained traction back in 2017—largely thanks to Matchington mansion. Numerous companies have since employed similar uncanny tactics. However, it’s crucial to understand that such non-core-gameplay advertising has evolved over the years. In the past, these ads often promoted aspects that were absent from the actual game. Today, however, as mini-games are added, these ads, while having nothing to do with the core gameplay, are nevertheless not as misleading as before.” said Diana Levintova, from AppMagic.

      However, these ads aren’t entirely deceptive, as they often incorporate some elements or assets from the actual game, though the gameplay depicted is significantly altered.

      Sometimes, it is necessary to employ some of these tactics to create an effective ad campaign, as they mentioned previous blog post.


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