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    Details About Kuro Games’ New Game Project NAMI Revealed

    Details About Kuro Games’ New Game Project NAMI Revealed

    EDENS ZERO Officially Launches Today Across Multiple Platforms

    EDENS ZERO Officially Launches Today Across Multiple Platforms

    Azur Promillia Closed Beta

    Azur Promillia Closed Beta Showcase Reveals Major Gameplay and Visual Overhauls

    Grok’s New AI Companions Include a Goth Anime Girl

    Grok’s New AI Companions Include a Goth Anime Girl

    Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

    Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

    Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

    Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

    Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

    Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

    Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

    Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

    Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

    Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

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    Details About Kuro Games’ New Game Project NAMI Revealed

    Details About Kuro Games’ New Game Project NAMI Revealed

    EDENS ZERO Officially Launches Today Across Multiple Platforms

    EDENS ZERO Officially Launches Today Across Multiple Platforms

    Azur Promillia Closed Beta

    Azur Promillia Closed Beta Showcase Reveals Major Gameplay and Visual Overhauls

    Grok’s New AI Companions Include a Goth Anime Girl

    Grok’s New AI Companions Include a Goth Anime Girl

    Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

    Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

    Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

    Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

    Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

    Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

    Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

    Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

    Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

    Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

  • Interviews
    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Details About Kuro Games’ New Game Project NAMI Revealed

      Details About Kuro Games’ New Game Project NAMI Revealed

      EDENS ZERO Officially Launches Today Across Multiple Platforms

      EDENS ZERO Officially Launches Today Across Multiple Platforms

      Azur Promillia Closed Beta

      Azur Promillia Closed Beta Showcase Reveals Major Gameplay and Visual Overhauls

      Grok’s New AI Companions Include a Goth Anime Girl

      Grok’s New AI Companions Include a Goth Anime Girl

      Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

      Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

      Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

      Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

      Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

      Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

      Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

      Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

      Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

      Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

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      Details About Kuro Games’ New Game Project NAMI Revealed

      Details About Kuro Games’ New Game Project NAMI Revealed

      EDENS ZERO Officially Launches Today Across Multiple Platforms

      EDENS ZERO Officially Launches Today Across Multiple Platforms

      Azur Promillia Closed Beta

      Azur Promillia Closed Beta Showcase Reveals Major Gameplay and Visual Overhauls

      Grok’s New AI Companions Include a Goth Anime Girl

      Grok’s New AI Companions Include a Goth Anime Girl

      Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

      Gearbox Software Would Love to Make a Borderlands Dating Sim, Says Creative Director

      Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

      Mobile Game Development Costs in Japan Have Increased Nearly 5 Times in the Past Decade

      Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

      Hatsune Miku Expo 2025 Announces Asia Tour, Coming To Malaysia This November

      Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

      Street Fighter Live-Action Movie Casts Indian Action Star as Dhalsim

      Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

      Haikyu!! FLY HIGH Launches Globally on July 31, Pre-Registration Now Live

    • Interviews
      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Unity and ironSource Partnership Chastised By All Corners Of The Internet

      W by W
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      Unity ironsource
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      Popular game dev engine Unity has come under fire after announcing their partnership with ironSource, with many developers angry at the latter’s unsavory reputation.

      We're thrilled to announce that we have entered into an agreement to merge with ironSource to accelerate a unique end-to-end platform that powers creators’ success! Learn more on our blog. https://t.co/bYpc1WmgFa

      — Unity for Games (@unitygames) July 13, 2022

      For those not in the know, IronSource is a documented developer of Adware, including the IronCore software which targets Macs.

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      Based on Unity’s description in a blogpost, that ability to put ads might be the direct reason for the merger, as they highlight the company as being an expert of marketing and monetization.

      “ironSource’s suite of tools and solutions provides the majority of the world’s top games and many of the leading non-gaming apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses”, Unity says.

      It should be noted that their premier product, InstallCore, is actually recognized as malicious- programs like Windows Defender and Malwarebytes will not allow you to run it.

      Over on Twitter, game developers have been promoting alternative development software as a sign of protest, with an 828-328 ratio (quote retweets to likes).

      “This comes after recent lay-offs and tons of internal mismanagement, things are not looking good for Unity“, writes Giuseppe Navarria, Tech Design Director at Splash Damage.

      Another indie dev by the username E1ven_Lord also tweeted his frustrations, saying he’d opt to change engines entirely.

      “Holy shit. Wow. This is unprecedented and incredibly worrying with what the company Unity is attempting to merge with is like. Guess I have to move to Unreal”, he writes.

      Many are even taking the opportunity to promote Godot- an open source game development engine.

      Affray is now a Silver-level sponsor of @godotengine foreseeably. We believe in their mission and that the need for a capable, open-sourced engine is becoming increasingly needed over time.

      We can't wait to see where Godot gets in the future. 💫#gamedev #indiedev #opensource pic.twitter.com/evHHqzPfS3

      — Affray Interactive (@AffrayCo) July 14, 2022

      Finance World Reacts To Unity Buying IronSource

      Unity Ironsource

      Of course, it’s not just people on Twitter unhappy with the decision- Unity’s stock has also seen a plummet today, down 6.9 points (17.39%) since the announcement was made this morning, and a total of 8.31 points (20.20%) in the past 5 days.

      Considering it’s the stock market we’re talking about, it might not be a moral objection to IronSource that’s tanking the Unity stock- PC Gamer reports that Unity is shelling out 4.4 billion dollars for the developer, and the share price might be indicative of investors thinking the company is being overvalued. Considering the company has faced layoffs after another high-profile purchase, this theory holds water.

       


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      Avid enjoyer of games that sit about as far away from mainstream as possible. Also a proud UWE graduate with a degree in Media and Journalism, along with a TOA Diploma in Digital Animation.

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