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    Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

    Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

    Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

    Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

    Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

    Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

    Farming Simulator 25

    Farming Simulator 25 “Highlands Fishing” Expansion Launches This November

    Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

    Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

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    DC Worlds Collide Launches Globally – Assemble Your Dream Team of Super Heroes and Villains

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    Tokyo Game Show 2025 Reveal Exhibitor List, Set to Be the Biggest Ever with 772 Exhibitors

    Pokémon Pizza Hut Malaysia

    Pokémon Combos Available Now at Pizza Hut Malaysia with Exclusive Merchandise

    Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

    Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

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    Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

    Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

    Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

    Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

    Farming Simulator 25

    Farming Simulator 25 “Highlands Fishing” Expansion Launches This November

    Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

    Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

    DC Worlds Collide

    DC Worlds Collide Launches Globally – Assemble Your Dream Team of Super Heroes and Villains

    Tokyo Game Show 2025 List

    Tokyo Game Show 2025 Reveal Exhibitor List, Set to Be the Biggest Ever with 772 Exhibitors

    Pokémon Pizza Hut Malaysia

    Pokémon Combos Available Now at Pizza Hut Malaysia with Exclusive Merchandise

    Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

    Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

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    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

    [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

    [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

    [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

    [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

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      Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

      Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

      Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

      Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

      Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

      Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

      Farming Simulator 25

      Farming Simulator 25 “Highlands Fishing” Expansion Launches This November

      Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

      Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

      DC Worlds Collide

      DC Worlds Collide Launches Globally – Assemble Your Dream Team of Super Heroes and Villains

      Tokyo Game Show 2025 List

      Tokyo Game Show 2025 Reveal Exhibitor List, Set to Be the Biggest Ever with 772 Exhibitors

      Pokémon Pizza Hut Malaysia

      Pokémon Combos Available Now at Pizza Hut Malaysia with Exclusive Merchandise

      Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

      Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

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      Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

      Virtuos Says Xbox Series S Games Could Run on Nintendo Switch 2

      Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

      Story of Seasons: Grand Bazaar Gets New Gameplay Trailer Showing Farm Life and Market Management

      Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

      Gachiakuta Episodes 1 & 2 Review – A Brutal and Stylish Dive into a Trash-Fueled Dystopia

      Farming Simulator 25

      Farming Simulator 25 “Highlands Fishing” Expansion Launches This November

      Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

      Capcom Cancels Monster Hunter Wilds Lecture After Developers Face Harassment Over Game Issues

      DC Worlds Collide

      DC Worlds Collide Launches Globally – Assemble Your Dream Team of Super Heroes and Villains

      Tokyo Game Show 2025 List

      Tokyo Game Show 2025 Reveal Exhibitor List, Set to Be the Biggest Ever with 772 Exhibitors

      Pokémon Pizza Hut Malaysia

      Pokémon Combos Available Now at Pizza Hut Malaysia with Exclusive Merchandise

      Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

      Cyberpunk Edgerunners 2 Announced: CD Projekt Red and Studio Trigger Return With New Story and Characters

    • Interviews
      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

      [EXCLUSIVE] Gearbox Executives Share Details on Borderlands 4 – Story, Weapons, and Lessons Learned

      [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

      [EXCLUSIVE] Wan Hazmer Reveals How No Straight Roads 2 Expands Beyond Vinyl City with Shueisha Games

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      Unity and ironSource Partnership Chastised By All Corners Of The Internet

      W by W
      3 years ago
      in All, Industry, News
      Reading Time: 2 mins read
      0 0
      Unity ironsource
      Share on FacebookShare on TwitterShare on TelegramShare on WhatsappShare on Reddit

      Popular game dev engine Unity has come under fire after announcing their partnership with ironSource, with many developers angry at the latter’s unsavory reputation.

      We're thrilled to announce that we have entered into an agreement to merge with ironSource to accelerate a unique end-to-end platform that powers creators’ success! Learn more on our blog. https://t.co/bYpc1WmgFa

      — Unity for Games (@unitygames) July 13, 2022

      For those not in the know, IronSource is a documented developer of Adware, including the IronCore software which targets Macs.

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      Based on Unity’s description in a blogpost, that ability to put ads might be the direct reason for the merger, as they highlight the company as being an expert of marketing and monetization.

      “ironSource’s suite of tools and solutions provides the majority of the world’s top games and many of the leading non-gaming apps with the monetization, marketing, analytics, and discovery capabilities they need to build and run scalable app-based businesses”, Unity says.

      It should be noted that their premier product, InstallCore, is actually recognized as malicious- programs like Windows Defender and Malwarebytes will not allow you to run it.

      Over on Twitter, game developers have been promoting alternative development software as a sign of protest, with an 828-328 ratio (quote retweets to likes).

      “This comes after recent lay-offs and tons of internal mismanagement, things are not looking good for Unity“, writes Giuseppe Navarria, Tech Design Director at Splash Damage.

      Another indie dev by the username E1ven_Lord also tweeted his frustrations, saying he’d opt to change engines entirely.

      “Holy shit. Wow. This is unprecedented and incredibly worrying with what the company Unity is attempting to merge with is like. Guess I have to move to Unreal”, he writes.

      Many are even taking the opportunity to promote Godot- an open source game development engine.

      Affray is now a Silver-level sponsor of @godotengine foreseeably. We believe in their mission and that the need for a capable, open-sourced engine is becoming increasingly needed over time.

      We can't wait to see where Godot gets in the future. 💫#gamedev #indiedev #opensource pic.twitter.com/evHHqzPfS3

      — Affray Interactive (@AffrayCo) July 14, 2022

      Finance World Reacts To Unity Buying IronSource

      Unity Ironsource

      Of course, it’s not just people on Twitter unhappy with the decision- Unity’s stock has also seen a plummet today, down 6.9 points (17.39%) since the announcement was made this morning, and a total of 8.31 points (20.20%) in the past 5 days.

      Considering it’s the stock market we’re talking about, it might not be a moral objection to IronSource that’s tanking the Unity stock- PC Gamer reports that Unity is shelling out 4.4 billion dollars for the developer, and the share price might be indicative of investors thinking the company is being overvalued. Considering the company has faced layoffs after another high-profile purchase, this theory holds water.

       


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      Avid enjoyer of games that sit about as far away from mainstream as possible. Also a proud UWE graduate with a degree in Media and Journalism, along with a TOA Diploma in Digital Animation.

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