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    Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

    Genshin Impact Reveals New Characters in Teaser

    Genshin Impact Reveals New Characters in Teaser

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    The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

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    Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

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    Atelier Yumia

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      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

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      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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      Konami Celebrates eFootball’s 30th Anniversary with New Legends, 2026 Season Update, and FIFAe World Cup Partnership

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Atari Celebrates Pac-Man’s 45th Birthday with Special Console and DLC

      Genshin Impact Reveals New Characters in Teaser

      Genshin Impact Reveals New Characters in Teaser

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      The Support Card Everyone Wants in Umamusume: Pretty Derby – Why Is Kitasan Black So Special

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Path to Nowhere Launches Aureate Regale Event – Free Thalia, S-Class Selector, New Attires and More

      Saint Seiya EX Redeem Codes

      [GUIDE] Saint Seiya EX Codes and How to Redeem Them

      Atelier Yumia

      New SSR Commanders Revealed in Azur Lane x Atelier Yumia Collaboration This July

      Infinity Castle Poster

      Demon Slayer: Infinity Castle Premieres in Malaysia This August

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

      [GUIDE] Alterna Vvelt: Blue Exorcist Another Story Tier List

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      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

      Junzo Hosoi Discusses the Journey of Atelier Resleriana from Mobile to Console

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      [EXCLUSIVE] Creative Masterminds from Gearbox Software Reveal What Makes Borderlands 4 Worth the Wait

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      Hideo Kojima and Yoji Shinkawa Open Up About Death Stranding 2: Connection, Creativity, and Walking Through Loneliness

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

      RAIDOU Remastered Interview – Director Yamai Kazuyuki on Reviving a Classic Detective RPG for Modern Audiences

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      Pac-Man Goes Dark – Producer Seigo Aizawa Reveals the Making of Shadow Labyrinth

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      Honor of Kings Producer Reveals Game-Changing Hero Flowborn and Major Updates

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      [ASIA EXCLUSIVE] Bringing Back a Classic: Inside the Making of FINAL FANTASY TACTICS – The Ivalice Chronicles

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Onimusha: Way of the Sword Developers Reveal Details About the Long-Awaited Comeback

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

      Diving Deep into the Digital World – Producer Ryosuke Hara Discusses the Direction of Digimon Story Time Stranger

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      Towards growth in Asia – interviewing Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan

      Kit by Kit
      6 years ago
      in All, Event, Industry, Interview
      Reading Time: 3 mins read
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      Towards growth in Asia – interviewing Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan
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      In between the Rainbow Six Pro League matches, we catch up with Steve Miller, Managing Director of Ubisoft SEA and Ubisoft Japan. We had met with Miller before, too. What insights does he have for us today?

      If you were looking forward to Taiwan’s Ubiday, Miller can’t provide an update yet. They’re currently waiting on release schedule for games, before they’ll be able to set a new day for Taipei, then the rest of SEA. Bringing the Ubisoft experience to as many countries and fans as possible is part of Ubisoft’s way of thinking, after all. He gives an example of Japan’s Ubidays; in Osaka, Tokyo, then moving on to Seoul, so the next step would be for Southeast Asia. They’re hoping to have Ubidays in every country where there are Ubisoft fans.

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      Ubiday Taipei got delayed thanks to game delays.

      Miller believes that the development in Singapore and Philippines is quite good, and they’ll happily open more places in Asia or SEA should they see developing talent there too. A mobile phone development is also opening up in Vietnam, so the option is definitely open.

      Asia itself is quite dominated by the mobile platform, and consoles have typically been a smaller part in the market except for Japan. Miller believes the biggest opportunities, especially in SEA, would be in regards to mobile. Ubisoft hasn’t necessarily optimized their PC products for these gamers in how they play or purchase content. Content restrictions is also another thing they will have to tackle. It’ll be a while yet, but the company will get there.


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      Now that Sony Interactive Entertainment announced a development studio in Malaysia, would Ubisoft also look to having a similar setup? There’s currently no plans for that, but we’ll know should it happen. Moving on to Just Dance, the game celebrated its 20th anniversary. The game has a big following in the Philippines, perhaps especially because of the K-pop songs. They’ll be happy to add more K-pop songs – Just Dance 2020 has 2 songs – since it’s popular for both East and West, and Miller considers himself a big fan too. For some, the choreography in the game not being a match to the actual songs could be a let down, but it’s often due to content restriction that prevents them to exactly reproduce the relevant content.

      Just Dance
      Get your groove on! Would you attend a Just Dance tournament?

      Rainbow Six saw some presence in the Philippines at ESGS. The game isn’t that big in the country, but Miller thinks it can get big in every country in Asia. It’s a matter of the pace of growth of popularity being different in every country. It got popular quickly in Japan, followed by China then Korea, and the rest of SEA is taking longer. He mentions it being a question of timing, in terms of available content and ease of access. He’s excited for it now with an employee focus on esports in the SEA region, so we’ll see where it goes from here. They could begin with having a SEA-based Operator. The development team is continuously working on it, so the possibility is there.

      Operation Shifting Tides sees two new Operators: Kali from India, and Wamai from Kenya.

      One last thing, on exclusivity concerns. From Ubisoft’s point of view, using The Division 2 as an example, though it is on the Epic Games Store, it’s also on Ubisoft Store, Playstation Network and Xbox, so it’s not “exclusive” per se. They’ll be looking at the partnership case by case. For now, they’re quite satisfied with the Epic partnership, so we’ll see how it turns out.

      Growth in Asia is quite the talking point, taking Steve Miller together with Joshua Huang’s and Francois-Xavier Danielle’s interviews. Asia region Ubisoft fans, keep your eyes peeled.


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      I do what needs doing, with a slew of gacha games on plate. Willingly self-inflicts heartattacks via supporting SEA/SA Dota. RPGs and roguelike/roguelites are the good shit. As Twitter is a wholly functioning website, an email will be the best method of contact.

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