GamerBraves
  • News
    • All
    • 3DS
    • All
    • Android
    • Anime
    • AR
    • Battle Royale
    • Beta
    • BlackBerry
    • Closed Beta
    • Comic Book
    • Concert
    • Console
    • Cookbook
    • Demo
    • Desktops
    • DLC
    • Dota 2
    • Early Access
    • Epic Games Store
    • esports
    • Event
    • Exclusive
    • Expasion
    • Feature
    • Film
    • First Impressions
    • Gadgets
    • Gaming Laptop
    • Giveaway
    • Guides
    • Industry
    • Interview
    • iOS
    • Laptops
    • Launched
    • Linux
    • Mac
    • Malaysia
    • Manga
    • Merchandise
    • Mobile Games
    • Mobile Phone
    • Movie
    • Music
    • New Games
    • News
    • Newsletter
    • Nintendo Switch
    • Nintendo Switch (Platform)
    • NSFW
    • Open Beta
    • Opinion
    • Origin
    • PC
    • pin to top
    • PlayStation VR
    • Podcast
    • Pre-registration
    • Preview
    • PS4
    • PS4 (Platform)
    • PS5
    • PS5 (Platform)
    • PSVita
    • Reviews
    • Rumour
    • Shut down
    • Soft Launch
    • Sponsored
    • Stadia
    • Steam
    • Streaming Series
    • System Update
    • Tablet
    • Tabletop Gaming
    • Tech
    • Television
    • Theme
    • Tournament
    • Unboxing
    • Uncategorized
    • Update
    • VR
    • VTuber
    • Windows
    • Windows Phone
    • Xbox One
    • XBox One (Platform)
    • Xbox Series X
    • XBox Series X (Platform)
    Aether Gazer Cooperative Mode In Development According To Developers

    Aether Gazer Cooperative Mode In Development According To Developers

    Bang Bravern

    Bang Bravern, A New Anime Project Directed By Masami Obari, Announced

    Kson Like a Dragon

    Kson Wins RGG Studio Contest To Appear in Like a Dragon Games

    rayark ai

    Rayark Denies Firing Artists In Favor of AI, but Says They Are Still Researching The Technology

    Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

    Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

    RGG Summit Summer 2023

    RGG Summit 2023 Scheduled To Air This Middle of June Promises Latest News From Ryu Ga Gotoku Studio

    infinity strash dragon quest

    Infinity Strash: Dragon Quest The Adventure Of Dai Launches Worldwide In Late September

    Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

    Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

    pincool

    NetEase Announces New Studio PinCool, Headed By Former Dragon Quest Producer

  • Reviews
    • All
    • 3DS
    • All
    • Android
    • Anime
    • AR
    • Battle Royale
    • Beta
    • BlackBerry
    • Closed Beta
    • Comic Book
    • Concert
    • Console
    • Cookbook
    • Demo
    • Desktops
    • DLC
    • Dota 2
    • Early Access
    • Epic Games Store
    • esports
    • Event
    • Exclusive
    • Expasion
    • Feature
    • Film
    • First Impressions
    • Gadgets
    • Gaming Laptop
    • Giveaway
    • Guides
    • Industry
    • Interview
    • iOS
    • Laptops
    • Launched
    • Linux
    • Mac
    • Malaysia
    • Manga
    • Merchandise
    • Mobile Games
    • Mobile Phone
    • Movie
    • Music
    • New Games
    • News
    • Newsletter
    • Nintendo Switch
    • Nintendo Switch (Platform)
    • NSFW
    • Open Beta
    • Opinion
    • Origin
    • PC
    • pin to top
    • PlayStation VR
    • Podcast
    • Pre-registration
    • Preview
    • PS4
    • PS4 (Platform)
    • PS5
    • PS5 (Platform)
    • PSVita
    • Reviews
    • Rumour
    • Shut down
    • Soft Launch
    • Sponsored
    • Stadia
    • Steam
    • Streaming Series
    • System Update
    • Tablet
    • Tabletop Gaming
    • Tech
    • Television
    • Theme
    • Tournament
    • Unboxing
    • Uncategorized
    • Update
    • VR
    • VTuber
    • Windows
    • Windows Phone
    • Xbox One
    • XBox One (Platform)
    • Xbox Series X
    • XBox Series X (Platform)
    Aether Gazer Cooperative Mode In Development According To Developers

    Aether Gazer Cooperative Mode In Development According To Developers

    Bang Bravern

    Bang Bravern, A New Anime Project Directed By Masami Obari, Announced

    Kson Like a Dragon

    Kson Wins RGG Studio Contest To Appear in Like a Dragon Games

    rayark ai

    Rayark Denies Firing Artists In Favor of AI, but Says They Are Still Researching The Technology

    Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

    Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

    RGG Summit Summer 2023

    RGG Summit 2023 Scheduled To Air This Middle of June Promises Latest News From Ryu Ga Gotoku Studio

    infinity strash dragon quest

    Infinity Strash: Dragon Quest The Adventure Of Dai Launches Worldwide In Late September

    Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

    Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

    pincool

    NetEase Announces New Studio PinCool, Headed By Former Dragon Quest Producer

  • Interviews
    Final Fantasy XVI Director Hiroshi Takai Interview: FFXVI Was Inspired By Game of Thrones and FFV

    Final Fantasy XVI Director Hiroshi Takai Interview: FFXVI Was Inspired By Game of Thrones and FFV

    ROG Ally Designer Wong Ding Chuen Talks About What Makes the Upcoming Handheld Gaming PC Worth Your Attention in Interview

    ROG Ally Designer Wong Ding Chuen Talks About What Makes the Upcoming Handheld Gaming PC Worth Your Attention in Interview

    BABYMETAL Interview: The Kawaii Metal Band Talks About Finding A Global Fanbase Ahead of KL Concert

    BABYMETAL Interview: The Kawaii Metal Band Talks About Finding A Global Fanbase Ahead of KL Concert

    spider-man malaysian

    Malaysian Animator Sin Yee Loke Speaks About Working On Spider-Man: Across The Spider-Verse

    Matt Danner Talks About Using The Whole MTG World Guide For March Of The Machine

    Matt Danner Talks About Using The Whole MTG World Guide For March Of The Machine

    Netflix’s Black Knight Director Cho Ui-seok Talks About Adapting the Webtoon Series to Live Action

    Netflix’s Black Knight Director Cho Ui-seok Talks About Adapting the Webtoon Series to Live Action

    lego 2k drive art

    Lego 2K Drive Interview: Art Director Emmanuel Valdez Talks About Creating The World of Bricklandia

    World of Warcraft: Dragonflight – Talking Sniffin Seeking and Mythic Lockout with Ion Hazzikostas and Josh Augustine

    World of Warcraft: Dragonflight – Talking Sniffin Seeking and Mythic Lockout with Ion Hazzikostas and Josh Augustine

    Malaysian VA Su Ling Chan Talks About Being Bailu In Honkai Star Rail and The VA Industry In New Interview

    Malaysian VA Su Ling Chan Talks About Being Bailu In Honkai Star Rail and The VA Industry In New Interview

    Trending Tags

    • Sister Sites
      • Wanuxi
      • Gamer Santai
      • GamerWK
      • Gamer555
    No Result
    View All Result
    • News
      • All
      • 3DS
      • All
      • Android
      • Anime
      • AR
      • Battle Royale
      • Beta
      • BlackBerry
      • Closed Beta
      • Comic Book
      • Concert
      • Console
      • Cookbook
      • Demo
      • Desktops
      • DLC
      • Dota 2
      • Early Access
      • Epic Games Store
      • esports
      • Event
      • Exclusive
      • Expasion
      • Feature
      • Film
      • First Impressions
      • Gadgets
      • Gaming Laptop
      • Giveaway
      • Guides
      • Industry
      • Interview
      • iOS
      • Laptops
      • Launched
      • Linux
      • Mac
      • Malaysia
      • Manga
      • Merchandise
      • Mobile Games
      • Mobile Phone
      • Movie
      • Music
      • New Games
      • News
      • Newsletter
      • Nintendo Switch
      • Nintendo Switch (Platform)
      • NSFW
      • Open Beta
      • Opinion
      • Origin
      • PC
      • pin to top
      • PlayStation VR
      • Podcast
      • Pre-registration
      • Preview
      • PS4
      • PS4 (Platform)
      • PS5
      • PS5 (Platform)
      • PSVita
      • Reviews
      • Rumour
      • Shut down
      • Soft Launch
      • Sponsored
      • Stadia
      • Steam
      • Streaming Series
      • System Update
      • Tablet
      • Tabletop Gaming
      • Tech
      • Television
      • Theme
      • Tournament
      • Unboxing
      • Uncategorized
      • Update
      • VR
      • VTuber
      • Windows
      • Windows Phone
      • Xbox One
      • XBox One (Platform)
      • Xbox Series X
      • XBox Series X (Platform)
      Aether Gazer Cooperative Mode In Development According To Developers

      Aether Gazer Cooperative Mode In Development According To Developers

      Bang Bravern

      Bang Bravern, A New Anime Project Directed By Masami Obari, Announced

      Kson Like a Dragon

      Kson Wins RGG Studio Contest To Appear in Like a Dragon Games

      rayark ai

      Rayark Denies Firing Artists In Favor of AI, but Says They Are Still Researching The Technology

      Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

      Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

      RGG Summit Summer 2023

      RGG Summit 2023 Scheduled To Air This Middle of June Promises Latest News From Ryu Ga Gotoku Studio

      infinity strash dragon quest

      Infinity Strash: Dragon Quest The Adventure Of Dai Launches Worldwide In Late September

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      pincool

      NetEase Announces New Studio PinCool, Headed By Former Dragon Quest Producer

    • Reviews
      • All
      • 3DS
      • All
      • Android
      • Anime
      • AR
      • Battle Royale
      • Beta
      • BlackBerry
      • Closed Beta
      • Comic Book
      • Concert
      • Console
      • Cookbook
      • Demo
      • Desktops
      • DLC
      • Dota 2
      • Early Access
      • Epic Games Store
      • esports
      • Event
      • Exclusive
      • Expasion
      • Feature
      • Film
      • First Impressions
      • Gadgets
      • Gaming Laptop
      • Giveaway
      • Guides
      • Industry
      • Interview
      • iOS
      • Laptops
      • Launched
      • Linux
      • Mac
      • Malaysia
      • Manga
      • Merchandise
      • Mobile Games
      • Mobile Phone
      • Movie
      • Music
      • New Games
      • News
      • Newsletter
      • Nintendo Switch
      • Nintendo Switch (Platform)
      • NSFW
      • Open Beta
      • Opinion
      • Origin
      • PC
      • pin to top
      • PlayStation VR
      • Podcast
      • Pre-registration
      • Preview
      • PS4
      • PS4 (Platform)
      • PS5
      • PS5 (Platform)
      • PSVita
      • Reviews
      • Rumour
      • Shut down
      • Soft Launch
      • Sponsored
      • Stadia
      • Steam
      • Streaming Series
      • System Update
      • Tablet
      • Tabletop Gaming
      • Tech
      • Television
      • Theme
      • Tournament
      • Unboxing
      • Uncategorized
      • Update
      • VR
      • VTuber
      • Windows
      • Windows Phone
      • Xbox One
      • XBox One (Platform)
      • Xbox Series X
      • XBox Series X (Platform)
      Aether Gazer Cooperative Mode In Development According To Developers

      Aether Gazer Cooperative Mode In Development According To Developers

      Bang Bravern

      Bang Bravern, A New Anime Project Directed By Masami Obari, Announced

      Kson Like a Dragon

      Kson Wins RGG Studio Contest To Appear in Like a Dragon Games

      rayark ai

      Rayark Denies Firing Artists In Favor of AI, but Says They Are Still Researching The Technology

      Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

      Aether Gazer Celebrates One Million Downloads By Giving Currency Enough For A 10x Pull As A Reward

      RGG Summit Summer 2023

      RGG Summit 2023 Scheduled To Air This Middle of June Promises Latest News From Ryu Ga Gotoku Studio

      infinity strash dragon quest

      Infinity Strash: Dragon Quest The Adventure Of Dai Launches Worldwide In Late September

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      pincool

      NetEase Announces New Studio PinCool, Headed By Former Dragon Quest Producer

    • Interviews
      Final Fantasy XVI Director Hiroshi Takai Interview: FFXVI Was Inspired By Game of Thrones and FFV

      Final Fantasy XVI Director Hiroshi Takai Interview: FFXVI Was Inspired By Game of Thrones and FFV

      ROG Ally Designer Wong Ding Chuen Talks About What Makes the Upcoming Handheld Gaming PC Worth Your Attention in Interview

      ROG Ally Designer Wong Ding Chuen Talks About What Makes the Upcoming Handheld Gaming PC Worth Your Attention in Interview

      BABYMETAL Interview: The Kawaii Metal Band Talks About Finding A Global Fanbase Ahead of KL Concert

      BABYMETAL Interview: The Kawaii Metal Band Talks About Finding A Global Fanbase Ahead of KL Concert

      spider-man malaysian

      Malaysian Animator Sin Yee Loke Speaks About Working On Spider-Man: Across The Spider-Verse

      Matt Danner Talks About Using The Whole MTG World Guide For March Of The Machine

      Matt Danner Talks About Using The Whole MTG World Guide For March Of The Machine

      Netflix’s Black Knight Director Cho Ui-seok Talks About Adapting the Webtoon Series to Live Action

      Netflix’s Black Knight Director Cho Ui-seok Talks About Adapting the Webtoon Series to Live Action

      lego 2k drive art

      Lego 2K Drive Interview: Art Director Emmanuel Valdez Talks About Creating The World of Bricklandia

      World of Warcraft: Dragonflight – Talking Sniffin Seeking and Mythic Lockout with Ion Hazzikostas and Josh Augustine

      World of Warcraft: Dragonflight – Talking Sniffin Seeking and Mythic Lockout with Ion Hazzikostas and Josh Augustine

      Malaysian VA Su Ling Chan Talks About Being Bailu In Honkai Star Rail and The VA Industry In New Interview

      Malaysian VA Su Ling Chan Talks About Being Bailu In Honkai Star Rail and The VA Industry In New Interview

      Trending Tags

      • Sister Sites
        • Wanuxi
        • Gamer Santai
        • GamerWK
        • Gamer555
      No Result
      View All Result
      GamerBraves
      No Result
      View All Result
      Home Industry

      AppMagic On Merge Games: Untapped Prospects or Wait and See?

      Kit by Kit
      10 months ago
      in All, Industry, News
      Reading Time: 4 mins read
      0 0
      AppMagic On Merge Games: Untapped Prospects or Wait and See?
      Share on FacebookShare on TwitterShare on TelegramShare on Whatsapp

      “Merge” games seem to be coming to the forefront, with developers potentially getting their chance to snag their share of the market. As the name suggests, “merge” games would have you combine two or more things into one as its core gameplay. It bears remembering that as much as anime/anime-style mobile games can dominate popular trends – four of them in the top 10 this Q1 2022 on Twitter – there’s many others yet that cater to different tastes.

      AppMagic‘s report studies if there truly is some potential as yet untapped in the genre. Games that have merge mechanics, but aren’t exclusively Merge games, are excluded.

      Related Posts

      PlayStation Days Of Play Sale Gives You Discounts On PS Plus and Controllers

      Aether Gazer Cooperative Mode In Development According To Developers

      THE “MERGE” GENRE

      To start, the Merge games are broken down into those with, and without, the metagame. The metagame affects a multitude of factors, from the initial cost of development to mechanics and player acquisition, to name a few. Merge games without a metagame are typically basic puzzles without some overarching goal and narrative, with limited progression. Conversely, metagame titles are those with increased complexity with different commercial expectations.

      SIMPLE MERGE

      From the graphs, simple Merge games earn next to zero IAP (in-app purchase-based) revenue but they have twice as much downloads for Merge metagame titles. It would then be reasonable to expect that any revenue would be generated from IAD (in-app ads). As it were, simple merge games are similar to “Hypercasual” games which offer a high frequency of ads with basic gameplay and no metagame. This results in a highly dynamic market with few managing to stick around. In this case, the simple Merge category will not be a highly impactful metric regarding the genre’s financial potential.


      Follow us on Twitter
      Follow @GamerBraves
      and Tweet us
      Tweet to @GamerBraves

      Merge, casual: Simple vs With-meta, revenue

       

       

      Merge, casual: Simple vs With-meta, downloads
      Simple Merge, Casual: downloads

      METAGAME MERGE

      Even adding merely one extra element to the Merge gameplay can drastically change the overall gamefeel, as the AppMagic deep dive outlines. Merge-2 games tend to separate the core merge gameplay to the metagame, while Merge-3 “fuses” the meta into the gameplay itself. Further, Merge-3 games tend to be Merge-5, more so when “bonuses” or extra mechanics emerge when you combo more elements at once. When players are encouraged to optimize their play in Merge-3 games, play sessions also tend to become longer which then feeds into longer retention, as they become more engrossed in the complexity of the gameplay. Despite the lower total downloads for Merge-3 games, their IAP revenue is much higher than Merge-2: $7.4 vs $1.4 (worldwide) and $17.0 vs $4.2 (USA) respectively.

      Merge, casual: Merge-2 vs Merge-3, revenue
      Merge, casual: Merge-2 vs Merge-3, downloads

      However, these figures don’t definitively determine the potential market growth for the genre. When looking at Merge Dragons! and Merge Magic! – both by Gram Games – they are two of the largest titles of the sub-genre which have been around for a while, but Gram Games’ later, similar titles did not achieve the same success. Their system involves limitations around the levels themselves with unlocks occurring through accumulation and merging of specific creatures.

      Merge, casual: top MDLs, revenue
      Merge, casual: top MDLs, downloads

      Following that, the report notes Merge games similar to EverMerge being its own ‘sub-genre’, so to speak, where unlocks are done through a mix of merging and farming. The graphs show the lion’s share going to three top games, two of which emerged in the past 18 months. Merge County in particular looks to have the biggest potential, taking a risk in eschewing the typical fantasy presentation for real life and raking in the rewards. Whether the success can be replicated is another story.

      Merge, casual: top EMLs, revenue
      Merge, casual: top EMLs, downloads

      How about Merge-2s? The key difference between market leaders is how they implement their task systems with AppMagic highlighting Merge Mansions and Love & Pies. Merge Mansion‘s metagame is progressed with every completed mini task. For so-called Love & Pies-likes, the metagame is progressed by having a certain amount of ‘soft currency’ earned from merging tasks. 

      Merge Mansion is by far the most successful of its type. Similarly to Gram Games, Metacore’s attempts at replicating Merge Mansion‘s success did not seem to hit the same highs. At the very least, it would seem that a combination of being a market pioneer and daring long-term planning can make or break a game. They still command a lead, if not repeatedly.

      Merge-2 types, casual, revenue
      Merge-2 types, casual, downloads

      For Love & Pie-likes, the graphs show that diversity has more potential to succeed here. The sub-genre itself has its own advantages that can make it attractive to enter, including extremely high early retention, wide target audience and extensive viability range for the metagame. Even adding something as simple as an additional avenue of customization can give a boost.

      Merge-2, Love-&-Pies-likes, top 50, revenue
      Merge-2, Love-&-Pies-likes, top 50, downloads

      IN CLOSING

      Should the Merge genre undergo some kind of renaissance, having metagame innovations for the long term for retention would be one of those steps to pursue. There’s also the consideration of major overlap with Match-3 games with regards to CPM (cost per impression).

      When planning for the long term, balancing a Merge-3 game is more than likely going to be an uphill task. Merge-2s may sound simpler on paper, but simple doesn’t mean an easier road to success. Of course, you’d also need to provide quality live-service. Being partnered with someone experienced to get you that Day 1 success will only be the beginning.

      Would this mean existing games without Merge elements can try including these gameplay loops for retention? Alternatively, what about developers trying to enter the Merge game market? Much like everything else, you would need to do your own research and concepts and weigh the risk/rewards.


      Check This Out Next


      Tags: AppMagic
      ShareTweetShareSend
      Previous Post

      RollerDrome Is A Game That Feeds The Thirst For A Perfect Run As Well As The Violent Impulses Of Putting On Skates

      Next Post

      MU ORIGIN 3: SEA is Now Available for Android and iOS – Enjoy the Ultimate Visual and Audio Feast in the brand-new MU Continent

      Kit

      Kit

      I do what needs doing, with a slew of gacha games on plate. Willingly self-inflicts heartattacks via supporting SEA/SA Dota. RPGs and roguelike/roguelites are the good shit. As Twitter is a wholly functioning website, an email will be the best method of contact.

      Related Posts

      Days of Play PlayStation Summer
      News

      PlayStation Days Of Play Sale Gives You Discounts On PS Plus and Controllers

      May 30, 2023
      Aether Gazer Cooperative Mode In Development According To Developers
      News

      Aether Gazer Cooperative Mode In Development According To Developers

      May 29, 2023
      Bang Bravern
      Anime

      Bang Bravern, A New Anime Project Directed By Masami Obari, Announced

      May 29, 2023
      Next Post
      MU Origin 3 SEA

      MU ORIGIN 3: SEA is Now Available for Android and iOS – Enjoy the Ultimate Visual and Audio Feast in the brand-new MU Continent

      Discussion about this post

      Follow us on Facebook

      Follow our Youtube Channel

      Subscribe to our Newsletter

      FEATURES

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      Secelia Is The Best Witch From Mercury Character And She Hasn’t Even Done Anything

      by W. Amirul Adlan
      May 29, 2023
      0

      Diving Deep in The Sprawling Labyrinths in Etrian Odyssey Origins Collection

      Diving Deep in The Sprawling Labyrinths in Etrian Odyssey Origins Collection

      by Lucas
      May 20, 2023
      0

      Nexon authorized vertical screen RPG “MapleStory R: Evolution” is open for Pre-registration in the store

      Nexon authorized vertical screen RPG “MapleStory R: Evolution” is open for Pre-registration in the store

      by Lucas
      May 25, 2023
      0

      zelda koroks

      Zelda: Tears of The Kingdom Players Have Seemingly Made A Pastime of Bullying The Koroks

      by Alex Daud Briggs
      May 20, 2023
      0

      Mothers day Final Doom

      My Mother, The Doom Slayer

      by W. Amirul Adlan
      May 14, 2023
      0

      zelda breath open world

      How Zelda: Breath of The Wild Made Its Open World So Much More Approachable

      by Alex Daud Briggs
      May 12, 2023
      0

      honkai trash

      The Honkai Star Rail Trailblazer Is Obsessed With Trash Cans and The Internet Loves Them For It

      by Alex Daud Briggs
      May 29, 2023
      0

      • About GamerBraves
      • Contact Us
      • Privacy Policy

      © 2016 - 2023 Digital Braves Media Group Sdn Bhd

      No Result
      View All Result
      • News
      • Reviews
      • Interviews
      • Sister Sites
        • Wanuxi
        • Gamer Santai
        • GamerWK
        • Gamer555

      © 2016 - 2023 Digital Braves Media Group Sdn Bhd

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In